![]() ![]() Now, you have to add up how much money you can afford to spend on printing, processing, and postage.įor every postcard campaign, you’ll have to balance your budget against reach – your target audience or audiences (see above) – and your mailing frequency (see below). With the 5-Digit tray preparation (mail with the same 5-digit zip code), the current per-piece rate is 26 cents, a savings of nearly 2 cents per postcard over the other 2 options.Īt this point, you have the crucial cost information. USPS uses 3 levels of presort when pricing: 5-Digit, AADC, and Mixed AADC. Now, here’s the info you really want: how to save even more money: To figure it out, take the length of your postcard and divide it by the height. The aspect ratio has to measure between 1.3 and 2.5. Your postcard will have to meet certain design standards. “Automation” means that you’ve done some of the work for USPS by helping to process the mail with a delivery point or Intelligent Mail barcode. The single presort price for a postcard is now 0.285 cents each. “Machinable” means that you have an accurate address and have met the correct size and weight standards. Depending on how your mail is printed and prepared, your bulk campaign might qualify for either machinable or automation rates. Let’s say that you have that amount or more. To mail at commercial rates, your campaign needs at least 500 pieces. ![]() But that’s for the single-piece rate, with a stamp. 26, 2020, the single postcard under First Class mail remained at 35 cents for the second year in a row. You can save money per piece, even at the letter or flats postage rate, by printing and mailing in larger quantities.Īlthough some postage rates went up on Jan. They showcase all of these elements using white space, rather than jam too much onto a small card. Remember – this is a narrow range of sizes that gets your mailer through USPS’s equipment more easily and mails at “postcard” rates.īut other, larger postcards really stand out better in the customer’s mailbox and drive response.Ī 5.5” X 8.5” postcard, or even better, the popular jumbo size (measuring 6” X 11”) has much more room for your message, offers, images, and call-to-action.
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